Welcome.

I am a Service Designer and Design Strategist with a background in Architecture, specializing in human-centered research and designing experiences across physical environments, services, and systems.

About me

Daniel Guth

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Selected Work

Multi-disciplinary project to improve the patient experience at the Mayo Clinic

Mayo Clinic Patient Experience

Multi-disciplinary project to improve the patient experience at the Mayo Clinic

Mayo Clinic Patient Experience

Redefining the brand architecture and strategy for the Beachview brands

The Beachview Companies Rebrand

Redefining the brand architecture and strategy for the Beachview brands

The Beachview Companies Rebrand

A complete brand refresh to establish a stronger market presence and differentiate from competitors.

F1 Hotel Service Design Proposal

A complete brand refresh to establish a stronger market presence and differentiate from competitors.

F1 Hotel Service Design Proposal

A modular design system to unify and streamline digital product design at scale.

Future of Mobility

A modular design system to unify and streamline digital product design at scale.

Future of Mobility

My Approach

Research

Understanding people, organizations, and systems through qualitative and quantitative methods.

Research

Understanding people, organizations, and systems through qualitative and quantitative methods.

Research

Understanding people, organizations, and systems through qualitative and quantitative methods.

Strategy

Transforming research into opportunities, frameworks, and actionable direction.

Strategy

Transforming research into opportunities, frameworks, and actionable direction.

Strategy

Transforming research into opportunities, frameworks, and actionable direction.

Facilitation

Leading workshops that align stakeholders and generate momentum.

Facilitation

Leading workshops that align stakeholders and generate momentum.

Facilitation

Leading workshops that align stakeholders and generate momentum.

Design

Bringing ideas to life through experiences, brands, services, and spatial concepts.

Design

Bringing ideas to life through experiences, brands, services, and spatial concepts.

Design

Bringing ideas to life through experiences, brands, services, and spatial concepts.

About Me

Daniel Guth

I specialize in turning complex problems into seamless designs, from research to high-fidelity prototypes. Passionate about usability and design systems, I collaborate with teams to build products that are both beautiful and functional.

Contact me

Design Researcher | Designer

SCADask

2022 - Present

Lead Design Strategist

Beachview x SCADpro

2025

Project Manager | Service Designer

Mayo Clinic x SCADpro

2023

Architectural Designer

THW Design

2020 - 2022

Design Associate

LBA Designs

2019 - 2020

Design Researcher | Designer

SCADask

2022 - Present

Lead Design Strategist

Beachview x SCADpro

2025

Project Manager | Service Designer

Mayo Clinic x SCADpro

2023

Architectural Designer

THW Design

2020 - 2022

Design Associate

LBA Designs

2019 - 2020