Welcome.

I am a Service Designer and Design Strategist with a background in Architecture, specializing in human-centered research and designing experiences across physical environments, services, and systems.

My Approach

My Approach

Research

Understanding people, organizations, and systems through qualitative and quantitative methods.

01

Research

Understanding people, organizations, and systems through qualitative and quantitative methods.

01

Research

Understanding people, organizations, and systems through qualitative and quantitative methods.

01

Strategy

Transforming research into opportunities, frameworks, and actionable direction.

02

Strategy

Transforming research into opportunities, frameworks, and actionable direction.

02

Strategy

Transforming research into opportunities, frameworks, and actionable direction.

02

Facilitation

Leading workshops that align stakeholders and generate momentum.

03

Facilitation

Leading workshops that align stakeholders and generate momentum.

03

Facilitation

Leading workshops that align stakeholders and generate momentum.

03

Design

Bringing ideas to life through experiences, brands, services, and spatial concepts.

04

Design

Bringing ideas to life through experiences, brands, services, and spatial concepts.

04

Design

Bringing ideas to life through experiences, brands, services, and spatial concepts.

04

About Me

About Me

Daniel Guth

My path into design started in architecture, where I learned to think in systems and design for people at a human scale. Since then, my work has expanded into service design, research, and strategy. I have helped organizations navigate complex challenges across healthcare, mobility, hospitality, and branding.

I'm most energized by bringing clarity to ambiguity: understanding people, connecting ideas, and helping teams move confidently from insight to action.

Design Researcher | Designer

SCADask

2022 - Present

Lead Design Strategist

Beachview x SCADpro

2025

Project Manager | Service Designer

Mayo Clinic x SCADpro

2023

Architectural Designer

THW Design

2020 - 2022

Design Associate

LBA Designs

2019 - 2020

Design Researcher | Designer

SCADask

2022 - Present

Lead Design Strategist

Beachview x SCADpro

2025

Project Manager | Service Designer

Mayo Clinic x SCADpro

2023

Architectural Designer

THW Design

2020 - 2022

Design Associate

LBA Designs

2019 - 2020